Old Order

As a content-driven brand agency, YOYOUNG mainly focus on visual aesthetics and orient towards the new ways of living and perspectives of young people. Old Order is one of cases of helping a new brand from 0 to 1, and from 1 to 100. As an emerging streetwear brand, Old Order majorly focuses on sneakers, especially the embossed logo sneakers.

YOYOUNG analyzed Old Order's brand tonality and audience characteristics to provide PR seeding and business development for the brand. And YOYOUNG helped Old Order enhance its brand visibility and build brand power based on social media promotion, live streaming sessions and new product launch events, setting monthly key moments to boost traffic and create stylish shortreels and showreels to continuously elevate brand prestige. YOYOUNG also leveraged trending topical shortreels and posts to drive traffic to the live streams designedly.  

Old Order achieved a monthly GMV exceeding 38 million CNY, with a collaborative influencer campaign ranking No. 1 on the apparel livestream sales charts. The brand’s debut livestream generated over 450,000 CNY in sales within just 1 hour and 40 minutes.


Old Order's Tik Tok Market (China)  Data








Old Order Marketing Materials and Lookbook