KAALIXTO

As a content-driven brand agency, YOYOUNG mainly focus on visual aesthetics and orient towards the new ways of living and perspectives of young people. KAALIXTO is another case of helping a new brand from 0 to 1, and from 1 to 100. As an emerging streetwear brand, KAALIXTO majorly focuses on sneakers, especially the embossed "Star" sneakers.

YOYOUNG analyzed KAALIXTO's brand tonality and audience characteristics to provide PR seeding and business development for the brand. And YOYOUNG helped KAALIXTO enhance its brand visibility and build brand power based on social media promotion, live streaming sessions and new product launch events, setting monthly key moments to boost traffic and create stylish shortreels and showreels to continuously elevate brand prestige. YOYOUNG also leveraged trending topical shortreels and posts to drive traffic to the live streams designedly.  

KAALIXTO achieved a monthly transaction volume exceeding 70 million CNY and monthly GMV of 70 million+ CNY. During the 11.11 shopping festival, omnichannel sales surged to 89 million CNY, securing the No. 1 ranking in China's trendy sneaker category.



KALLIXTO's Impressive Datas after YOYOUNG Operation






KAALIXTO's Marketing Materials