As the operating partner for the trendy sneaker brand OCAI, our e-commerce enabler cooperated team YOYOUNG achieved a monthly transaction volume exceeding 19 million CNY and a GMV of over 20 million CNY.
Case Details
As a content-driven brand agency, YOYOUNG mainly focus on visual aesthetics and orient towards the new ways of living and perspectives of young people. OCAI is a great example to completely support a new brand from 0 to 1, and from 1 to 100. As an emerging streetwear brand, OCAI's strength is its iconic sneakers, especially the embossed "Star" sneakers.
YOYOUNG analyzed OCAI's brand tonality and audience characteristics to provide PR seeding and business development for the brand. And YOYOUNG helped OCAI enhance its brand visibility and build brand power based on social media promotion, live streaming sessions and new product launch events, setting monthly key moments to boost traffic and create stylish shortreels and showreels to continuously elevate brand prestige. YOYOUNG also leveraged trending topical shortreels and posts to drive traffic to the live streams designedly.
