We provided footwear product planning and design services for Chinese electric car company NIO.
Case Details
NIO Blue Sky Lab Promotional Video
As the circular economy is an integral part of sustainable development, Chinese electric car brand NIO has established the subline fashion brand BLUE SKY LAB with sustainability as its key ethos to shape a sustainable and joyful lifestyle. Blue Sky Lab utilizes leftover automotive-grade fabrics from car manufacturing including airbag, seatbelt, and Haptex leatherette as the core material, and other eco-friendly fabrics such as recycable 3D printed Clean+ flyknit fabric made by PET from wasted water bottles to create its collections.
Our global design teams participated the footwear design case through the design pitch by NIO. Finally, our Italian design team Chialily Studio by Chiali Lin's design proposal had successfully been selected. Chiali's design focuses on following directions: Industrial Style, Tech Adventure, Sustainability, and Joyfulness. She utilized bold color schemes and industrial-style clip buckle combining with NIO dedicated leftover automotive-grade fabrics including airbag and Haptex leatherette, to create a series of sneakers that breaking the existing fashion framework and combining trends of sustainability and technology.
NIO Blue Sky Haptex Fidlock Sneakers Concept Sketches by Chiali Lin
Also, our partner chief designer Yoyo Pan's concept had been selected by NIO. Her concept is also focuses on following directions: Industrial Style, Tech Adventure, Sustainability, and Joyfulness. But Yoyo's idea is initiated by leftover seat belt, twining seat belt on the upper part corresponding some of her own brand Abcense's characters.
NIO Blue Sky Footwear Collection Ideation Sketch by Yoyo Pan
NIO Blue Sky Lab Winter 2022/Spring 2023 Collection Showreel
NIO Blue Sky Lab 2022 Winter Haptex Fidlock Sneakers
NIO Blue Sky Lab 2022 Winter Seat Belt Casure Trainers
NIO Blue Sky Lab 2022 Winter Lookbook and Runway Pulling Off Our Designs