3D-printed innovation: fueling RMB 170M annual revenue from single blockbuster shoes.
Case Details
OGR ARXY Future Lab Showreel
OGR is founded by the co-founder of Sino West Bridge Michael Xu, it is one of the world's earliest footwear pioneers rooted in "3D technology + original design." Through five years of meticulous incubation, it has evolved into China's No. 1 trendsetting streetwear brand, beloved by young consumers. Acquired by a renowned fashion capital group, this marks the first successful transformation in Guangdong footwear industry from a manufacturing-trading enterprise into a globally recognized brand.
OGR is celebrated by its unique 3D printed mecha sneakers. Since 2021, OGR has launched several mecha inspired sneakers seasonally, especially empowered by 3D printing technology, the mecha-inspired parts are all 3D printed for attaning intricacies of mechanical aethetics. In a way OGR is one of the very first brands who has brought 3D printing technology into fashion footwear field.
OGR Mecha Sneakers Collection
In 2023, OGR achieved remarkable results through OGR Mecha : generating over 97 million exposures and 1.45 million interactions across all platforms, with annual sales for that single item exceeding RMB 170 million. During the 2023 "Double 11" shopping festival, OGR's online sales surged by approximately 380% year-over-year. Meanwhile, its retail sales in the second half of 2023 grew by roughly 600% compared to all of 2022.
