Spearheading the future of the bespoke footwear and apparel.
Case Details
FUJI UNI Animated Visual Showreel
We spearheaded the brand building and visual identity creation for the Japanese luxury custom brand FUJI UNI from inception to full establishment, while providing end-to-end support across product planning, design, R&D, and production. Additionally, we orchestrated marketing and creative strategies, including the execution of high-impact pop-up events and PR campaigns in Milan and New York to amplify global brand visibility.
Established in 2021, FUJI UNI specializes in AI-driven precision customization of apparel and footwear. Headquartered in Tokyo, Japan, the company operates a smart flexible manufacturing facility in Dongguan, China. Founder Katsuo Saito initiated the R&D team in 2017, pioneering digital transformation in the fashion industry.
FUJI UNI‘s 3 Core Values
The core strenghth of FUJI UNI is FitTech, which is a groundbreaking personalized solution for the apparel retail industry, integrating UNI's three core technologies to provide consumers with the ultimate customized experience in accessories and clothing design.
UNI MeasurePro System
The UNI MeasurePro system, developed by FUJI UNI with its UNI TrueForm™ operating system, integrates an advanced 3D body scanning booth, 3D foot scanner, and gait analysis system. This system delivers unparalleled precision in body measurements and personalized solutions, deciphering the body's unique requirements to achieve perfect alignment with user needs. Through our proprietary technology, it not only accurately recommends optimally fitting clothing and footwear sizes but also provides bespoke footwear and customized apparel.
UNI VirtualFix Marix System
The UNI VirtualFit Matrix integrates real-time texture mapping and garment simulation algorithms, significantly enhancing the refinement and dynamic visualization capabilities of 2D-to-3D model fusion. This advanced technology not only enables users to view static garment appearances but also showcases natural fabric draping and interactive behaviors with the body during movement. Supporting hyper-personalized experiences, the system allows users to precisely visualize fit outcomes across various sizes based on their unique body profiles and measurements.
UNI AI SizeMatch Engine
True fit transcends mere measurements—clothing must align with personal wearing habits to genuinely serve consumers. FUJI UNI‘s recommendations evaluate not only wearability but also meticulously incorporate individual preferences, from waistband tension and silhouette widths to holistic style inclinations. To achieve this, they employ advanced pattern recognition and deep learning algorithms to precisely predict and suggest optimal sizes. The system now analyzes users' anthropometric data and purchase preferences in real-time, dynamically recommending ideal dimensions. Furthermore, FUJI UNI's newly implemented interactive feedback mechanism enables post-virtual-try-on adjustments, allowing users to directly refine size and style suggestions. This data-driven iteration continuously enhances future recommendations, elevating personalization to unprecedented levels.
