Reinventing a faded women's shoes brand into new chic.
Case Details
Nine West 2023AW Showreel
We Spearheaded brand repositioning, product planning, product design, R&D oversight, and visual creativity development for the American fashion brand Nine West in China’s new e-commerce landscape. Over a three-year strategic partnership in China, the annual sales have surpassed 500 million CNY, sustaining consistent growth year-on-year.
Our brand team relocated Nine West as the mid-to-high end women's fashion brand in China market by comprehensively creating a new visual system and product SKU selection. Our partner designer Yoyo Pan and her team took charge of visual content creation, fashion heels product planning and design, our partner designer Ken Yen took charge of women's sneakers product planning and design. The new brand image of Nine West in China is more likely focusing on modern urban women who pursues chic and elegant fashion styles while cares about product quality.
Nine West 2023AW Lookbook
We served Nine West 5 complete seasons between 2021 to 2023, and helped Nine West become one of the leading mid-to-high end women's shoes brand in China.
