Helping the premium American skincare brand repositioning exclusively for the Chinese market.
Case Details
By deeply engaging on social platforms, American premium skincare brand, Erno Laszio gains an edge in understanding consumer needs and staying attuned to emerging technologies. It delivers premium SPA-grade service experiences to consumers across online and offline channels, thereby achieving accelerated omni-channel sales growth. Specifically, conversion rates at Erno Laszlo's Tmall flagship store are twice the average for high-end skincare brands, according to documented data.
Our brand & marketing specialist Patty Tseng's team assisted Erno Laszlo in brand positioning and social media operation for the Chinese market and crafting a disruptive visual communication strategy from 2014 to 2019. Leveraging celebrity partnerships, they invited Kevin Tsai to host the grand opening event of its Shanghai flagship store, amplifying the brand’s star power and generating significant media buzz.
Erno Laszlo Tmall Store Launch Poster Planned by Patty's Team
Erno Laszio Iconic Product Sea Mud Cleansing Bar Promo Poster on Chinese Social Media and E-Commerce Shops
Erno Laszlo Social Media Topic Campaign "Prize Winning Hashtag Event" on Chinese Social Media Platform Weibo
The Grand Opening Event of Erno Laszlo Shanghai Flagship Store in 2014, Hosted by Kevin Tsai
