From the workshop at Guangzhou Academy of Fine Arts to the global stage, PP QIN has redefined the boundaries of footwear design through a bold philosophy: "technology deconstructs trend."
He used to be the lead designer of China's top new-gen streetwear brand OGR, PP QIN created a commercial sensation with a single-day sales record exceeding 100 million RMB. His work "OGR × XPeng Motors" collaboration integrated mecha-inspired aesthetics from the electric vehicle industry into 3D printed sneaker design—making his work a “walking symbol of the future” for Gen Z.
As China’s leading design service platform in footwear, Sino West Bridge have developed NEXCRAFT 4D technology, empowering global fashion designers through a full-spectrum 3D printing production technology chain.
PP QIN as the key designer who benefits from NEXCRAFT 4D technology, has deeply invested in the research and design of 3D printed footwear. By creating within this framework, he transcends the physical limitations of traditional craftsmanship—enabling true freedom in personalized, rapid product realization.
When his works lit up the stage at the London Design Awards and IFDC Footwear Design Competition 2025, his achievements can be a strong proof of metamorphiosis from “Made in China” to “Intelligently Designed in China.” This is more than personal glory—it marks the rise of Chinese original design on the global fashion map. We dare to break boundaries—and redefine the future of Chinese innovation.
