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Michael Xu

Founder of Sino West Bridge, Footwear Brand Development Pioneer & Leading Figure of 3D Printed Footwear in China.
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Michael Xu accepted interview by Chinese official media CCTV News

The pioneering figure in China's innovation-driven footwear industry. Dedicated to brand incubation and cutting-edge technology R&D, he is the founder of OGR, China's top trendsetting footwear brand. He has spearheaded the development of 4D technology industrial chains, establishing the world's most comprehensive '4D digital R&D and supply chain system' in the footwear sector. Additionally, he invested in Huizhou 4D Creative Industrial Park, a key project under China's
National Light Industry Revitalization Plan, driving the advancement of 4D intelligent manufacturing in the domestic footwear industry.


Michael Xu on the cover of Beijing Leather, the official magazine by China Footwear and Leathergoods Association




Michael Xu were elected as Chairman of Canton Footwear Industry Chamber of Commerce


Michael Xu hosted a visit by Huizhou government leaders to the newly-built 4D Technology Industrial Park


 Group photo with Chairman of China Leather Industry Association Li Yuzhong


Group photo with Moon Chang-seop, Chairman of the Korea Footwear Association, and Kim Dong-geon, President of the Korea Institute of Materials and Convergence Technology.




Michael Xu gave a speech on the opening ceremony of Shoes & Leather Guangzhou Exhibition 2025
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