Kate Spade Fall 2022 "Townhouse" Campaign Showreel
Kate Spade 2022 Brand Manifesto
Our brand & marketing specialist Patty Tseng's team developed and executed customized monthly and quarterly marketing strategies tailored for the China market, along with localized social media promotion campaigns for Kate Spade, a brand under the COACH Group.
As a celebtated designer brand originated from the United States, Kate Spade want to promote a fresh and positive brand image in China, while still maintain the brand consistency globally. Patty Tseng and her team partcipated 2022 annualy brand services for Kate Spade, including brand positioning, brand storytelling, brand copywriting, brand strategy, brand visual direction, and full-funnel marketing.
Kate Spade 2022FW RTW Seasonal Product Strategy Moodboard
Kate Spade 2022FW Lookbook
Worth noting is that Patty Tseng and her team specifically helped Kate Spade successfully developed and executed customized monthly and quarterly marketing strategies tailored for the China market, along with monthly localized social media promotion campaigns. For overseas brands who wants to enter China market, you can rely on Sino West Bridge.
Kate Spade 2022FW China Market Monthly Social Theme by Patty Tseng's Team
Kate Spade 2022 September Weekly Social Content Themes by Patty Tseng's Team
