FUJI UNI New York Pop-Up

In 2022, we helped FUJI UNI organize and execute a pop-up event for the first time in New York to promote its brand awareness internationally, thereby laying the groundwork for subsequent brand promotion and marketing initiatives in both domestic and international market.

Case Details

FUJI UNI is a Japanese technology bespoke brand established in 2017. Its exclusive UNI FitTech technology provides a tech-driven solution that diverges from traditional apparel and footwear bespoke services, which is of forward-thinking significance for clothing and footwear industries. UNI FitTech includes a gait analysis system and matched foot scanning system to significantly improve the efficiency and accuracy of shoe bespoke service.

Sino West Bridge has collaborated with FUJI UNI since 2020, our partner chief designer Yoyo Pan spearheaded the whole pop-up event curation, including event planning, visual creativity and display installation design. The pop-up event invited fashion-realated editors, press, creatives, and influencers as leading opinion leaders in fashion circle to take place in witnessing the FUJI UNI's tranformative technology, and exploiting their leverage to amplify FUJI UNI's reputation globally.

FUJI UNI New York Pop-up Event Invitation Letter Designed by Yoyo Pan

FUJI UNI New York Pop-up Store Curation and Display Installation Design

Our collaborated Italian designer André Maritan's Black-Kube Studio, Silvia Toffanin's team, and Claudio Goretti's team contributed product design of the whole pop-up shoe collection. The collection covers women's heels, boots, leisure shoes, and men's formal shoes, business casuals, and golf leisure shoes.