We spearheaded brand DNA development, visual identity (VI) system design, product planning, and product design services for the emerging American brand A.C.E. Design.
Case Details
A.C.E. Design is a cutting-edge sneakers brand,
founded in 2022 by Alber S., a U.S.-based product designer. The brand centers its designs around technology, trendiness, and diverse individuality. Embodying the unconventional attitude of the new generation, Albert utilizes tech-savvy sneakers as a physical bridge to the virtual world, by bringing the creativity and innovative spirit together with teams from Europe and the United States.
A.C.E. Design explores the possibilities of technology merging with fashion through unconventional designs, and symbolizes an outstanding, united, and influential "ace in the hole", coincidentally sharing its name with the world’s first computer system by Alan Mathison Turing, also called ACE. The brand aspires to embody the pioneering spirit carried by these three letters, freely navigating between trends and technology like a group of playful innovators. With fearless youthful imagination, they infuse fun elements into their creations, accompanying consumers into a future lifestyle blending virtual and hybrid reality.
Our brand and design teams spearheaded the whole project from brand DNA development and complete VI system creation, to product planning, design and R&D, we helped A.C.E. Design build a comprehensive brand ecosystem connecting with Gen Z's aesthetics and attitude.
A.C.E. Design Logo
A.C.E. Design Brand VI Color System
A.C.E. Design VI Font System
A.C.E. Design VI System Design Applications
Our marekting and design teams spearheaded the whole product planning, design and R&D. We divided the whole product system into a hiararchy, and there are 4 tiers: including "ACE" products, "KING" products, "JACK" products, and "SEVEN" products, to nail down product positioning. According the determinded brand image and product positionings, our product design team designed series of shoes which merged technological and futuristic aesthetics with sneakers culture and NFT collection concept.
