We provided 3D printed footwear product planning and design services for the emerging Chinese street fashion brand 2AM.
Case Details
2AM is an emerging Chinese
street fashion brand, the brand's name is inspired by the DAY and NIGHT transition between midnight and dawn, and the cultural background is inspired by subculture youth lifestyle and liberty spirit, each young individual is like an owl, who hunt for curious things with keen eyes at the mysterious two o 'clock in the morning.
2AM's footwear product line is completely empowered by advanced 3D printing technology, and Sino West Bridge has significantly got involved 3D printed product planning, product design, and 3D printed sample development. Our collaborated designer PP Qin is the head designer of 2AM, he utilizes unique lattice structures to create various bold but practical footwear designs to coordinate 2AM's brand image. Our 3D printing R&D apartment has fully supported 2AM's 3D printed footwear product line, including 3D modelling, parameterization, and sample development in our Guangzhou Development Center. And our Yanwu 3D Printing Factory has fully supported the bulk production. 2AM has became China's pioneering 3D printed footwear brand, and Top 3 3D printed footwear brand on Chinese e-commerce platforms such as TMall and Tik Tok Market (Mainland China).
